We’re all aware when it is about the Oculus Storefront and its rigorous curation. This is what ensures the quality of games and experiences top-quality and stops poor-quality apps from sliding through the gaps. This makes it harder for independent developers to create their VR content on Oculus.

To address this issue, Oculus recently launched a new program called “App Lab” to give independent developers an official place to share their VR content without going through the rigorous curation process of the Oculus storefront. The App Lab is very similar to the Oculus storefront. You can browse and download apps in the same way as you do in a traditional virtual storefront. But, it’s less controlled.

If your app is successful in the App Lab it could be promoted to the Oculus Storefront and gain more exposure and be able to reach a wider audience. This is not just based on numbers of downloads, but also retention metrics, long-term profitability, the development teams as well as other factors.

App Lab is a fantastic opportunity to get a glimpse of the full range of Oculus Quest applications. There are tons of exciting games and experiences to play, including popular non-games like Tilt Brush which turns your headset in to an immersive art studio. Quill Theater is a cool VR media app that features amazing 6DoF animations and movies created by the community.